![]() Purple shampoo should only be used “for blonde to light brown highlights,” says Brown. The 12 Biggest Hair Color Trends Of Fall 2023.Purple and yellow are complementary colors on the color wheel and cancel each other out.” “They tone brassy yellow tones out of hair. A colored shampoo will tone those brassy colors and give you a cooler blonde, says Stephanie Brown, a hair colorist at IGK Salons in New York City. Bleached blonde hair can oxidize, which is how unwanted yellow-ish tones form in the hair. Think of purple shampoo as a cooling agent. The last thing you need is to damage your hair by incorrectly applying the shampoo, so if you're thinking of going blonde soon (or you're just curious to know how the product works), read ahead for a quick guide on how to use purple shampoo. But just like any hair maintenance product, there are some dos and don’ts. With purple shampoo, you can maintain a fresh blonde look and prevent your hair from looking brassy and yellow by just using one every couple of washes, says Kell. “The violet tone in the shampoo controls warmth in your hair by neutralizing the yellow- making hair look and cool-toned.” Many of us with non-natural blonde hair are very familiar with purple shampoo, but for those who aren't, it's a “toning shampoo designed specifically for blonde, grey, or cool-toned hair to remove yellow or brassy tones,” says Kristen Kell, a colorist at Salon SCK in New York City. Meet our experts: Kristen Kell, a colorist at Salon SCK in New York City, Stephanie Brown, a hair colorist at IGK Salons in New York City It was only then that I learned that purple shampoo was the secret to maintaining my blonde dye job. So imagine my surprise when my blonde locks faded in just a few weeks, and I had to get my color corrected by a new pro. The one thing no one warned me about when I lightened my hair from dark brown to strawberry blonde is that I'd have to adopt a whole new hair maintenance routine, which would soon include learning how to use purple shampoo to keep my color looking fresh.Īside from the instructions I received from my then-hairstylist to moisturize my curls more often, I had no idea how much upkeep my new color needed.
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